Research Brief 001

Inside Philippine Online Gaming: Supply, Traffic & Competitive Intelligence

ENDA Gaming Intelligence · 9 October 2026 · 12-page brief · Download PDF

Most Philippine iGaming commentary tracks who advertises loudest. This brief tracks something more concrete: what 23 monitored operators actually put on the shelf — 15,048 distinct observed titles across 184 providers over roughly 4½ months — and how that supply relates to modeled website traffic and simulated portfolio economics.

Case study: HannOnline added 138 titles in a single day

On 7 October, HannOnline's observed listing grew by 138 titles — 47 from Pragmatic Play and 45 from Evolution. Two-thirds of the additions came from two providers, and 124 of the 138 titles already appeared at rival operators. The signature is a bulk provider integration, not a launch wave.

Context matters: Hann Online relaunched in February 2026 on PhilWeb infrastructure. Nine months post-relaunch it is still visibly scaling — and daily lobby observation catches that strategy as it executes.

"Observed additions" = titles newly listed in the operator's public lobby — not new game launches industry-wide.

Provider distribution: Pragmatic Play is universal, Evolution is deep-not-wide

Provider distribution across 23 monitored operators
Provider distribution across ENDA's 23 monitored operators. Source: ENDA observed catalogue data, 8 Oct 2026.

Pragmatic Play appears on every monitored operator. Carrying Pragmatic, Jili and Fa Chai is table stakes; differentiation lives in the mid-tail — Nolimit City (15 operators), CQ9 (14), Red Tiger and Habanero (13 each). Distribution breadth counts operators carrying at least one observed title — it is not market share or revenue.

Where the audience is — modeled traffic

Modeled monthly visits by operator
Modeled monthly website visits, canonical domains, September 2026. Estimates — not measured visitors.

Three operators form a clear top tier — NuStar (≈33.6M), BingoPlus (≈31.5M) and Bet88 (≈28.3M) modeled monthly visits. Reliable-grade operators are 92–99% Philippine-attributed; the exception is 789Bingo, with roughly 18% apparent US-attributed share — flagged as a modeled signal, not a conclusion.

Modeled traffic geography by operator
Modeled traffic attribution by country. Attribution does not establish a visitor's physical location, nationality or regulatory status.

More games don't necessarily mean more traffic

Modeled traffic versus catalogue breadth
Observed catalogue breadth vs modeled monthly visits. An observed contrast, not a causal claim.

NuStar pairs the panel's smallest captured catalogue (152 titles) with its highest modeled traffic (≈33.6M), while Bet88 carries the broadest catalogue (5,445 titles) at ≈28.3M. The contrast between captured breadth and modeled audience is real — the explanations for it remain hypotheses.

How similar are competing catalogues?

Pairwise catalogue overlap (Jaccard)
Jaccard similarity (shared ÷ combined titles), six fully verified operators. Jaccard penalizes size imbalance — containment tells a second story.

The highest pairwise Jaccard is just 0.30 (BingoPlus × CasinoPlus). Under size imbalance, containment adds context: 70% of ArenaPlus's catalogue sits inside BingoPlus's — a shared spine with differentiated tails.

Portfolio risk — simulated, not reported

Simulated GGR distributions
Attribute-calibrated Mode B portfolio simulation — modeled GGR distributions under fixed assumptions. Not actual operator revenue.

ENDA's portfolio simulator combines deterministic accounting with stochastic downside modeling over observed catalogues. Identical configured turnover across different catalogue mixes produces measurably different downside bands — the shape of the risk differs even when the mean does not.

Methodology & limitations

Catalogue figures are ENDA-observed lobby listings through 8 October 2026 — coverage of the monitored panel, not the industry. Traffic figures are modeled estimates from quality-filtered canonical domains (CasinoPlus excluded pending domain-quality resolution). Simulator outputs are hypothetical scenarios under stated assumptions. Correlation does not establish causation.

Questions or corrections: contact@enda-ai.com. The full catalogue, provider and operator-quality platforms are available to ENDA clients.

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